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In the News: Dems Probably Won’t Take The House, So Why Are They Raising So Much?

“The best way to sort of summarize it is that they found ways for folks to get involved that weren’t just fundraising,” says digital strategies consultant Taryn Rosenkranz. The DCCC is among her clients, and she was previously the committee’s chief of digital fundraising.

“People will do things that are easy for them — right? — but that they care about and you’ve made an easy way for them to do it,” she tells NPR. Those easy ways to participate include online petitions, phone banking from home and, in one of the more recent technological advances, making one-click contributions from smartphones.

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