Getting Back to Email Fundraising Basics
Campaigns have been questioning whether their over-the-top email programs helped or possibly even hindered their efforts last cycle. Going into 2014, the conventional wisdom said you needed to grab your list’s attention with a gripping subject line and dramatic text. But that strategy was used with such enthusiasm during the midterms you would have thought that the sky was falling if you got your news solely from campaign email blasts.
Read the full article at Campaigns & Elections.