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In the News: This Is How Campaigns Get You To Open Their Emails

Every campaign wants to post strong fundraising numbers in its monthly or quarterly filings, and such an appeal tells people that their contributions will matter. Rosenkranz, who works with Democratic campaigns and groups, said this helps convert supporters into donors by making them feel personally invested.

“Everybody’s talking about a deadline,” Rosenkranz said. “Why that works is because it’s a transaction. I’m giving money to help you give a strong showing at your Federal Election Commission deadline, because you’re going to have to report out how much money you have in the bank and I’m going to help you to have a strong number. That’s a transaction.”

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