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In the News: “It’s not too late to advertise online”

“I think mobile is where people will be focused,” says Taryn Rosenkranz, who heads New Blue Interactive. “This is one that a lot of campaigns didn’t budget for so it’s a good late option.”

Mobile search, she says, can be particularly effective. Plenty of voters will be searching for information on down ballot candidates over the final weekend—some of them will still be using their phones to search for info when they’re standing in line at the polls on Tuesday.

From Campaigns and Elections Magazine

Grappling with how to spend that last-minute infusion of cash? Digital strategists say there are still plenty of options online, even in the final 72 hours of the campaign.

“Now is not the time to be cautious,” says Republican digital strategist Vincent Harris. “Campaigns shouldn’t be concerned about sending too many emails or tweeting too much. I think people are too timid with advertising and pushing people to the polls at the end of the campaign.”

While the clock has nearly run out when it comes to any form of sophisticated online targeting, it’s not too late to reach voters online via search ads, online display advertising and even mobile ads.

“I think mobile is where people will be focused,” says Taryn Rosenkranz, who heads New Blue Interactive. “This is one that a lot of campaigns didn’t budget for so it’s a good late option.”

Mobile search, she says, can be particularly effective. Plenty of voters will be searching for information on down ballot candidates over the final weekend—some of them will still be using their phones to search for info when they’re standing in line at the polls on Tuesday.

“Search traffic is extraordinary right now, and it’s going to explode on Election Day,” says Harris. Before casting an early vote in Texas, Harris says even he was on his phone searching for information on some of the 10 local propositions on the ballot.

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