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Democrats rake in big bucks from small donors, but effect is unpredictable

“If you make it easy for a person to get involved, they will,” says Taryn Rosenkranz, founder and chief executive of New Blue Interactive, a Democratic digital strategies firm. “At any moment, when I feel emotionally invested – boom, I can do something about it. I can purchase that hat or yard sign,” or send $20 to a candidate halfway across the country.

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