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In the News: Taryn Rosenkranz Featured on NPR Talking About the Importance of Using Ad Campaigns to Fundraise.

“OVERBY: And the campaign raised $300,000 or $400,000. The essential ingredient of viral videos has to be authenticity. Taryn Rosenkranz is CEO of a consulting firm called New Blue Interactive. She described the way candidates have learned to present themselves.

TARYN ROSENKRANZ: I’m a vet. I’m a mom. I’m going through the same things that you are at home. And I think when you can have that kind of emotional appeal to folks, it really makes a huge impact.”

Read the full article here.

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